To prove the point, let's play on You Tube. There are millions of videos on there, and it's watched by billions.

However, let's try searching. It's a bit like google (no surprises there) that you type "office supplies" and recieve 1,86 results. And you're looking at the first dozen.

Well, now try typing "office supplies funny" and there are now 32 results.

Now go and do it with your business sector, it works every time.

You want to be found? Then add a clip that's funny. Why not add a link to a related funny clip to your website? Why not put a link to the youtube funny video on your newsletter that you send out?

A brand is series of associations - lifestyle, fashion, intelligence, humour. It's an identity, a feeling, a good or bad feeling, but noe the less a feeling. People like to enjoy things, videos, songs, people, telephone calls, even their sheds!! So, good taste allowing, why not think seriously about the value of something funny.