My business has evolved so much over the last year, it sometimes must feel quite a rollercoaster to my loyal employees. I've made a point of keeping them very involved as we have grown, I've made sure they understand the "brand" and our approach. One of the key components of my business is the respective personal identities of  everyone involved. I don't want or need a company of clones.

Bob Dylan sang "What good am I if I'm like all the rest"

ANd the same goes for my company. There's a line of thought in marketing that addresses the notion of USPs (Unique Selling Points) that says if we all have unique selling points then the market is swamped with a zillion unique businesses. The replacement theory is P.O.D. which stands for "Point of Difference". I've read so much lately around Feature/Benefit selling processes to clients. What we all need to do, of course, is make sure that however we have decided to present our own brands, whatever the points of difference are, our team that lives and breaths with us need to explicitly understand, appreciate and activey work as an advocate of this.

If I've learnt one lesson in my business (www.thetalkingcompany.co.uk) is that if you get it right with your team, then your business can not only survive anything, not only enjoy change but become stronger as a result.