The biggest question you need to ask yourself is “why would customers want to return to my site?” Once they’ve seen your website, its features and content and have learned about your business, what reason can you give them to visit you online again?

What’s on your site that your customers

Too many businesses set up their websites with the intention of telling visitors what they want – not necessarily what their visitors want, and walk away from it. They treat their website like a static brochure and never update it. These business owners are missing out on a great opportunity to market themselves. The beauty of websites is that they are dynamic and can be updated easily. If your site never changes and doesn’t contain features that interest your customers, they won’t see any need to return to it. Do some research on what your customers want from your website, and do your best to give it to them! If they want more information from your site, you could give it to them in the form of industry-related articles and white papers that you refresh regularly.

So, change it up!

If they come to know you as an expert, they are more likely to return to your site for information.

If they want promotions and discounts, offer some that are only valid for website visitors! As repeat visitors, they deserve to be treated as though they’re valued and important – because they are! By updating your promotions and discounts monthly, you give visitors a reason to return to your site to see what’s new. If they want testimonials from existing clients (which they most likely do!), be sure to update your testimonial section often.

Testimonials give you credibility in your local market, so be sure to collect testimonials from your customers and add them to your website in a timely fashion. Encourage your existing customers to return to your site to see their name showcased there.

How will they know that I’ve updated my website?

You can’t just expect your customers to keep your website at the top of their minds and return often. You have to keep them informed of news and changes to your site, and encourage them to return to the site to benefit from the changes.

The easiest and most manageable way to do this is through an email marketing campaign. Email marketing is a logical choice for small businesses to promote their services and encourage repeat traffic to their websites, as it has been shown to earn the highest return on investment over search engine marketing and direct mail. It offers lower costs and a broader reach than most other marketing formats.

An effective email marketing campaign can help you keep your customers abreast of new developments and keep your business at the top of their minds. Let them know when you’ve added new articles or testimonials to your site, inform them of new promotions or products, and encourage them to visit your site again.  WSI (We Simplify the Internet) is the world’s leading provider of Internet Solutions to small and medium sized businesses the world over and has over 1500 local Consultants in 87 countries. To learn how your local WSI Consultant can help you build targeted traffic to your site and keep them coming back, contact Gordon Diffey at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call 01572 495007

Find out more at http://www.wsimarketing.com/gdiffey