How much money have you spent on building your website, printing marketing collateral and

posting direct mail? I bet it's a decent amount. But when asked about copy, most business

owners have to admit that not only have they spent nothing, but they've also left it til

the last minute to write what is essentially, the most important part of your promotion

strategy.

To try to combat this, I have devised a list of copywriting tips that will allow business

owners to take control of their copy and make it work for them. Every week, I will be

delving a little deeper into the copywriting strategies that work, including specific

rules for online, hard copy and PR writing.

However, if you would like further advice or have a specific question, please email me or

visit www.sherrilynbrighton.co.uk

Hard and Fast Rules

* Clearly define your audience - who are they and what will they respond to?
* Keep your text simple and appropriate to your brand message
* It's all about the positive - what are the advantages and benefits?
* Remember to draw customers in with the magic word - YOU. Speak to them!
* Be consistent and watch your grammar
* Avoid repetition of words unless it's for website optimisation
* Be concise and compact - don't bombard them with information
* Be active and never forget the call to action!