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November 20, 2008, 05:30:39 PM *
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Author Topic: Confessions of a Telemarketing Show-Off  (Read 716 times)
Christine Rothwell
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« on: July 02, 2007, 03:10:43 PM »

Hi Paul,

I know exactly what you mean and where you are coming from with this. The old days of working from a script are well and truely gone (or they should be). Having a basic info sheet to work from while you find your feet on a new project or client is essential but you need to incorporate the personal element into each and every call. Out with the Hard sell and in with the actually getting to know what people want and wehter or not they actually have a need for what you are selling and finding how to fit what you are offering in to what they require.

I whole heartedly agree.  Wink When you recieve a blatent sales call all you want to say is look quit with the script you have in front of you and tell me what it actually is and what it can do for me. Then people start to listen.

You sound like a guy who has been there and done alot and obviously do extermely well in the telemarketing arena. I wish you every success and hopefully we may even cross paths in the future.

Kindest regards

Christine Rothwell
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Paul Matthews
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« Reply #1 on: July 02, 2007, 04:40:00 PM »

Hi Christine,

I totally agree of course, structure is everything.

Unfortunately, scripts are still rigidly stuck to, as well as other ludicorous methods. When I worked for a Blue Chip energy supplier, it became fact that a telemarketer's voice should always rise in inflection at least 3 times during their opening statements! Scary stuff.
In the end I think because these companies don't value telemarketing (a necessarry evil) then they don't value the intelligence behind the calls. So they end up using SPIN or AIDA or SPEND just because they are a theory. Whether they are any good, appropriate or even useable by the telemarketers doesn't even enter the equation.
To train their staff propoerly would require listening to the agents, getting to know them, understand them and then make some recomendations.
These dreadful anacronyms allow for lazy management, rather than genuinly promote development and evolution.

OOps, looks like I've gone off on one again.

Thanks for you lovely comments Christine.

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Christine Rothwell
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« Reply #2 on: July 02, 2007, 05:13:15 PM »

Hi Paul,

I'm glad that I am not the only one who has the inevitable soap box moments!!
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